GPS Tracking Devices in Detergent Boxes… Wacky Omo Promo Idea in Brazil for Unilever Detergent
Vicki McClure Davidson | July 30, 2010
File this promotion under “wacky,” and maybe even “creepy.” But implanting fifty GPS devices in boxes of detergent may pay off for Unilever’s Omo detergent in Brazil. Omo promo. Despite its slight creepiness factor, you gotta love it. From AdAge, Is Your Detergent Stalking You? NEW YORK (AdAge.com) — Unilever’s Omo detergent is adding an [...]
