Adorable: Singer Rihanna New Face for Vita Coco Coconut Beverages, but Health Claims of Coconut Water Questioned (video)
Posted By Vicki McClure Davidson on August 6, 2011
Either the Arizona summer heat is getting to me today, or because singer Rihanna is just so darned adorable-looking in the promo photos, but I’m now longing to try one of the new Vita Coco fruity coconut water beverages that she’s been signed to hawk.
Although coconut water’s purported health benefits are under scrutiny, with the fruit, it does sound refreshing… perfect for pretending that I’m lounging on a pristine tropical island.
Some non-alcoholic fruit-coconut sipping during a sweltering Arizona afternoon may be just the ticket.
Reported by Business Wire, Rihanna Collaborates with Vita Coco to Launch New Tropical Fruit Flavor:
NEW YORK–(BUSINESS WIRE)– Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, red dragon fruit and pineapple.
“I grew up in Barbados – so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut water with fresh tropical fruits – two of my favorite things.”
“I grew up in Barbados – so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut water with fresh tropical fruits – two of my favorite things,” says Rihanna. “It tastes so delicious and reminds me of home!”
Did you even know that the U.S. has a best-selling coconut water? Well, it does, and Rihanna is their spokesmodel.
On Thursday (Aug. 4), Vita Coco added a new Rihanna-inspired flavor, Tropical Fruit, to their portfolio which already includes 100% Pure, Peach & Mango, Tangerine, Pineapple, and Acai & Pomegranate.
The new Tropical Fruit flavor comes in a special magenta (just like RiRi’s hair!) topped package that features Rihanna’s signature.
From CNN, Coconut water label claims questioned:
Coconut water, which came to fame as a celebrity health fad, has become an increasingly popular way to stay hydrated or recover after a workout.
Filled with electrolytes like sodium and magnesium, the slightly sweet water has come to be seen as a natural alternative to sports drinks like Gatorade.
That reputation may not be entirely deserved. According to a report released today by an independent health-product testing firm, the nutritional content of some brands of coconut water doesn’t live up to what’s on the label.
Researchers at ConsumerLab.com tested the sodium, potassium, magnesium, and sugar content of three leading brands of coconut water, and they found that only one, Zico Natural, contained the stated amount for all four ingredients.
The sugar and potassium content in the other two brands, Vita Coco and O.N.E., also matched the label. But the amounts of sodium and magnesium—two nutrients key to hydration—were as much as 82% and 35% lower, respectively, than the listed amount.
Since the electrolyte content is one of the main selling points of these drinks, thirsty consumers may not be getting what they paid for, says Bonnie Taub-Dix, a registered dietitian and spokesperson for the American Dietetic Association.
From Musicrooms.net, RiRi looking positively sweet in new ad campaign:
Rihanna is looking more sweet than sexy in a new series of ads for the popular American coconut drink, Coco Vita.
The 23-year-old songbird most recently played up her raunchy side in a skimpy bikini outfit at the Kadooment Day Parade in Barbados, where she grew up. But in the new Coco Vita ads, Rihanna promotes her signature Tropical Fruit flavor by lounging in a hammock on the beach.
Vita Coca Tropical Fruit is the seventh flavor in the coconut water line which has been embraced by celebrities like Madonna for its health benefits.
Rihanna also recently appeared in the fall ad campaign for designer Giorgio Armani.
Last week, the singer caused some controversy when she Tweeted that she starved herself to prepare for an Esquire magazine photo shoot. “I shot my first cover for Esquire yesterday with Russell James,” Rihanna wrote. “Not much preparation for that besides wax+starve!!”